EA Sports bring Madden to Facebook?
Speaking to Bloomberg Television, EA Sports president Peter Moore revealed they’re planning on making a version of Madden NFL as a Facebook app.
“We have to make Madden more accessible,” Moore began. “You’ll see us on Facebook going forward.” This, naturally, would be a “simpler experience” than the yearly console versions of Madden, Moore said, but he left any other details about the project out.
An interesting side note, however: Electronic Arts recently purchased social games maker Playfish for a plum $300 million. And just earlier this week, Playfish president and general manager Kristian Segerstrale was reported as teasing that they’re already working on a “well known” EA brand, but didn’t say which. Could it be EA Sports’ Facebook Madden? Seems likely, but we’ll have to wait and see for an official announcement.